Thursday, 28 February 2019

Radio 1 Test

Radio 1 Questions

1. How long has Greg James been presenting The Radio 1 Breakfast show?

Since 20th August 2018.

2. What is the age range of the target audience that the R1BS aim to attract?

The age range of Radio 1 is 15 to 29 year olds.

3. What are the main differences between R1BS and commercial stations' breakfast shows like Capital FM?

The main differences between R1BS and the commercial stations breakfast shows is that there are no advertisements on R1BS. Also R1BS has more audience interaction compared to the commercial radio breakfast shows like Capital and KISS.

4. List as many ways audiences can access Radio 1 that you can think of.

Radio
Application
Website
TV

5. How can the audience interact with the R1BS?

One way the audience can interact is though text. Greg James will read these texts out. The audience can also call in and participate in games such as the big quiz or unpopular opinions.

6. Which professional body regulates Radio and how might this affect what is broadcast?

Ofcom.

7. How does The R1BS fulfil its remits as a public service broadcaster?

They play mostly British artists rather than foreign. No adverts are played and audience interaction is a top priority.

8. Why is the controller of Radio 1, Ben Cooper unconcerned about the drop in listening figures for the R1BS?

Ben Cooper is unconcerned about the drop in viewership figures because Radio 1 is growing on other platforms such as YouTube where their videos gain hundreds of thousands of views and occasionally even millions.

WITH REFERENCE TO R1BS EPISODES give examples:

9. How does the program promote British music?

It plays predominately British music over other foreign artists. It also interviews more British artists than foreign.

10. What genres of music were played during your slot? Give some examples.

Some pop music played during my segment. For example, Zara Larsson.

11. Celebrity interviews - Who is being interviewed and what are they being interviewed about? How many of the interviews are with British people?

Yesterday on Radio 1 Stephen Merchant was interviewed on the show. He is an English, writer, director, radio presenter, comedian and actor. He was interviewed about the upcoming film he is involved with which is Fighting with my Family.

12. News items - List the stories and identify which relate to Britain.

Brexit relates to Britain as it is Britains exit from the EU.

13. Quizzes and games - what can you win?

The prizes vary. Sometimes it is a sum of money and sometimes it may be a holiday to a certain destination. It could also be tickets to. A certain event.

14. How does the broadcast fit into the BBC ethos of 'informing, educating and entertaining'?

Radio 1 fits into the BBC ethos because it entertains through its music and games. It informs with its newsbeat segment.

15. How does it differ from commercial breakfast shows?

It does not contain any advertisements unlike the commercial radio stations such as Capital and KISS. It also focuses more on British music and artists whereas the commercial radio stations play significantly more foreign music, specifically American.

16. Who do you think the audience is from the content of 'your section'? What evidence do you have for this?

I think the audience is teenagers from the content of my section as pop and hip – hop music was played. This music is targeted mainly at teenagers.

17. How large is the audience for the Radio 1 Breakfast show?

6 million viewers every week.

18. Which five audience categories did the BBC Trust use to measure audiences in 2016?



19. Which BBC radio station is most targeted at a mass audience?

BBC Radio 1 is the most targeted at a mass audience because it has the most brad amount of topics which are disused and a variety of music is played. Other BBC Radio stations may focus on political discussion and others may only play classical music. Radio 1 however caters for the masses.

20. Which BBC radio station is most aimed at a niche audience with high levels of cultural capital?
Radio 4 as it targets a more educated audience as it is discussing  more speech based news and current affairs.

Radio 1 Podcast Evaluation

What was the task you were assigned?

To create an audition tape for Radio 1.

Who was in your group and what was everyone's role in the task?

Josh Marriage and Tom Snow were in my group. When we weren’t talking on the radio we recorded the audio and changed when it was one of our turns. I was the person who took part in the quiz. Josh was the main presenter and news presenter. Tom was did the weather and was the celebrity.

What fresh ideas did you bring to the programme?

To do an interview with Jess Glynne because sh is relevant to our audience and fits in with Radio 1 playing mostly British artists.

Who did you interview?

We interviewed Jess Glynne.

What tracks did you choose and why?

We chose pop music as it fit in with Radio 1’s target audience.

What was the running order?

News, Weather, music, interview and quiz.

Who is your target audience?

Our audience is targeted at 15 – 29 year olds.

How did you relate to/attract your audience?

We interviewed a celebrity who is relevant to our targeted audience. We also promoted news stories which they may be interested in.

How does your product fit in with the BBC/PSB remit?

We played music, informed people by telling the news.


What do you think you could have improved in terms of content ?

We should have featured more banter and made it seem more natural.

What was your initial feedback?

Good structure but missing a couple of elements.

What did others say about your production?

It was enthusiastic and entertaining but more of an interview should have been done with Jess Glynne.

Identify what went well and with hindsight what would you do differently?

I think our voices were good. I also thought our structure worked well. However I thought we should have talked more in the studio and done a proper interview.

Friday, 15 February 2019

Radio 1 Breakfast Show Essay

How is the BBC Radio 1 breakfast show reaching, targeting and encouraging audience interaction?

The BBC Radio 1 breakfast show reaches, targets and encourages audience interaction in many ways. One being the daily quiz which requires an audience member to call in and answer the questions live on air. If you complete the quiz you receive a prize. This encourages the audience to interact with the radio therefore increasing audience interaction. This reaches the audience as everyone in this time owns a mobile phone and can take arts in the daily quiz. This ensures the most people can interact with the radio 1 breakfast show.

Another way the Radio 1 Breakfast shows reaches, targets and encourages audience interaction is when Greg James tells the audience to post things on social media with a certain hashtag and he will read them out live on air. This encourages the audience to interact with the Radio 1 breakfast show on social media and get involved so that their tweet can be read out on the show. Greg James might for example set a hashtag called #bleakmornings and the audience will respond with their morning stories.  This targets teenagers as they are most likely to be active on social media. This is targeting Radio 1 breakfast show’s target audience.

Another way Radio 1 Breakfast show reaches, targets and encourages audience interaction is through the Radio 1 big weekend which brings together artists from all over the world. This festival encourages the audience of BBC Radio 1 breakfast to come to the festival. This festival targets teenagers and young adults as the genre of music that is performed is targeted at a younger audience. This reaches Radio 1’s target audience as many people this age will want to be going to festivals and this will result in huge amounts of audience interaction in radio 1. The Radio 1 breakfast show will also have tickets available to win on the show by  completing a quiz live on air for example. This again encourages further audience interaction.

BBC Radio 1 breakfast show reaches its audience through its website as well. This gives their audience the ability to see what tracks are playing at a certain point in time and listen to the show on the website. The website also has the schedule and who is hosting which programme. This allows the younger audience to know when they need to tune in to the how. This increases the audience of the show and in turn increases audience interaction.

Another way Radio 1 breakfast show reaches, targets and encourages audience interaction is through people calling in theming them what it is like to live with a certain issue. For example, today people called up and told the host live on air what a their ‘tall people problems’ were. This is a way radio 1 breakfast show increases audience interaction.  This gain reaches the audience through mobile phones in which everyone owns.

Radio 1 breakfast show also have celebrity interviews live on air. For example, recently Chris Pratt was on the radio 1 breakfast show promoting the new film The Lego Movie 2. This encourages fans of Chris Pratt to tune in to the show. Greg James also read out tweets to Chris Pratt by fans and had a unpopular opinions segment in which the audience called in and told Chris Pratt their unpopular opinions.  This combine increased audience interaction. This targets radio 1 breakfast shows target audience as a lot of these celebrities interviewed are either young or involved with media that teenagers and young teens enjoy.

Radio 1 also has its own twitter, instagram and YouTube channel. This enable radio 1 breakfast show to reach a larger audience who do not listen to the radio 1 breakfast show in the morning. It enables a different audience to enjoy and interact with the show through replies on social media rather than calling in on the show live. Greg James also has his own twitter and instagram which allows for him to interact with the audience and vice versa. This also targets a younger audience as they are more likely to be on social media and reply to these tweets and uploads. This is again targeting teenagers and young adults.

In conclusion Radio 1 breakfast show uses many methods to reach, target and encourage audience interaction. It does this through special events on the radio, interviews, social media, posting videos on YouTube channel, call in answers by the audience, hashtags and the daily quiz which encourages people to call in and take part in the quiz.


Wednesday, 6 February 2019

Radio 1 Questions

Radio 1 Questions Which programmes are most clearly fulfilling their PSB remit? Radio 1 is clearly fulfilling the entertaining and inform aspect of the PSB remit. Radio 4 is fulfilling the educate part of the PSB remit. What range of programmes are being offered? There is a wide range of programmes being offered. Radio 1 offers a breakfast show with Greg James, a live lounge show with Clara Amfo later on in the morning. There is also a newsbeat programme early in the afternoon. Which audiences are being targeted? The age group being targeted is 15 – 29 year olds. Which one of the three principles are most evidence in which programmes? The principle to entertain is most evident in the Breakfast shows as it is filled with quizzes, games and music. The principle to inform is most evident in the newsbeat as it is telling the listeners the recent news. However, there are really no educational programmes on Radio 1. Who was the first ever Breakfast show presenter on Radio 1? Tony Blackburn List some other DJs who have presented the show Nick Grimshaw Simon Mayo Sara Cox Mike Read Find out a little bit of biographical information on Greg James - Born in Lewisham, South East London. - James used to play cricket for Hertfordshire Under -18s. - Avid autograph collector. - Went to the University of East Anglia. What are the current listening figures for the Radio 1 Breakfast show? 9.6 Million weekly listeners. Who is the controller of BBC Radio 1? How is Radio 1 funded? By the public (TV License) How does Radio 1 try to be distinctive? By using no advertisements and including multiple different shows which all vary in content. What is the difference between BBC radio stations and commercial stations? The main difference between BBC radio stations and commercial stations is the BBC has no advertisements. This is because BBC is funded by the public, it is a PSB. Commercial radio stations are not and can therefore include advertisements. What can you see that is aimed at the target audience of 15 – 29 year olds? The genre of music played is much more modern and in touch with this age group. Also the prizes you can win are also targeted to this age group. What can you see that might appeal to audiences outside the target group? The newsbeat programme may appeal to audiences outside the target group as they may be more interested in the news side of the radio rather than the entertainment aspect which the target group is more drawn towards. How can you see Radio 1 fulfilling PSB responsibilities? They include no advertisements. Provide entertainment and inform their audience of current affairs.

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