Radio 1 Breakfast Show Essay

How is the BBC Radio 1 breakfast show reaching, targeting and encouraging audience interaction?

The BBC Radio 1 breakfast show reaches, targets and encourages audience interaction in many ways. One being the daily quiz which requires an audience member to call in and answer the questions live on air. If you complete the quiz you receive a prize. This encourages the audience to interact with the radio therefore increasing audience interaction. This reaches the audience as everyone in this time owns a mobile phone and can take arts in the daily quiz. This ensures the most people can interact with the radio 1 breakfast show.

Another way the Radio 1 Breakfast shows reaches, targets and encourages audience interaction is when Greg James tells the audience to post things on social media with a certain hashtag and he will read them out live on air. This encourages the audience to interact with the Radio 1 breakfast show on social media and get involved so that their tweet can be read out on the show. Greg James might for example set a hashtag called #bleakmornings and the audience will respond with their morning stories.  This targets teenagers as they are most likely to be active on social media. This is targeting Radio 1 breakfast show’s target audience.

Another way Radio 1 Breakfast show reaches, targets and encourages audience interaction is through the Radio 1 big weekend which brings together artists from all over the world. This festival encourages the audience of BBC Radio 1 breakfast to come to the festival. This festival targets teenagers and young adults as the genre of music that is performed is targeted at a younger audience. This reaches Radio 1’s target audience as many people this age will want to be going to festivals and this will result in huge amounts of audience interaction in radio 1. The Radio 1 breakfast show will also have tickets available to win on the show by  completing a quiz live on air for example. This again encourages further audience interaction.

BBC Radio 1 breakfast show reaches its audience through its website as well. This gives their audience the ability to see what tracks are playing at a certain point in time and listen to the show on the website. The website also has the schedule and who is hosting which programme. This allows the younger audience to know when they need to tune in to the how. This increases the audience of the show and in turn increases audience interaction.

Another way Radio 1 breakfast show reaches, targets and encourages audience interaction is through people calling in theming them what it is like to live with a certain issue. For example, today people called up and told the host live on air what a their ‘tall people problems’ were. This is a way radio 1 breakfast show increases audience interaction.  This gain reaches the audience through mobile phones in which everyone owns.

Radio 1 breakfast show also have celebrity interviews live on air. For example, recently Chris Pratt was on the radio 1 breakfast show promoting the new film The Lego Movie 2. This encourages fans of Chris Pratt to tune in to the show. Greg James also read out tweets to Chris Pratt by fans and had a unpopular opinions segment in which the audience called in and told Chris Pratt their unpopular opinions.  This combine increased audience interaction. This targets radio 1 breakfast shows target audience as a lot of these celebrities interviewed are either young or involved with media that teenagers and young teens enjoy.

Radio 1 also has its own twitter, instagram and YouTube channel. This enable radio 1 breakfast show to reach a larger audience who do not listen to the radio 1 breakfast show in the morning. It enables a different audience to enjoy and interact with the show through replies on social media rather than calling in on the show live. Greg James also has his own twitter and instagram which allows for him to interact with the audience and vice versa. This also targets a younger audience as they are more likely to be on social media and reply to these tweets and uploads. This is again targeting teenagers and young adults.

In conclusion Radio 1 breakfast show uses many methods to reach, target and encourage audience interaction. It does this through special events on the radio, interviews, social media, posting videos on YouTube channel, call in answers by the audience, hashtags and the daily quiz which encourages people to call in and take part in the quiz.