Source A: BBH advertising agency launched the above-the-line brand campaign for Lynx Attract in 2017. The brand includes its first women’s variants with fragrances both "for him" and "for her".
Media Language and Representation
1. Explain how representations in adverts are constructed, and how they reflect the social and cultural contexts in which they were made. Refer to Source A to support your points.
In this you must include:
• How issues/individuals/social groups are represented
• Reference to media language and the way it supports the representation (look at specifics such as typography, layout, etc)
• How the representations and stereotypes have been influenced by the social and cultural contexts
(15 marks)
2. Analyse how Big Issue magazine front covers represent social, cultural and/or political events. Use one or more examples you have studied to support your answers.
In your answer you must:
• Explore how the combination of elements of media language on the magazine cover influence meaning
• Analyse the use of intertextuality to create meaning in the source
• Make judgements and reach a conclusion on the effects of the representations on society
[10 marks]
3. How are the different groups or individuals represented in one music video you have studied?
In your answer you may refer to:
• How media language has been used to create these representations
• Whether these representations are underrepresented or misrepresented
• Positive or negative stereotypes
[10 marks]
YEAR 12 PPE PAPER 1 Media Language and Representation
Name: Date: Mark: Out of 35
AO1: Demonstrate knowledge and understanding of the theoretical framework of media and contexts of media and their influence
AO2 Apply knowledge and understanding of the theoretical framework of media to:
Analyse media products/Evaluate academic theories/ Make judgements and draw conclusions
Level 3
A/B
80+/70% • A comprehensive response to the set question
• Comprehensive and accurate knowledge and understanding
• Convincing, perceptive and accurate analysis
• Convincing, perceptive and accurate evaluation
• Highly developed and accomplished judgements and conclusions
The response demonstrates a highly developed and detailed line of reasoning which is coherent and logically structured. The information presented is entirely relevant and substantiated.
Level 2
C/D
60/50% • An adequate response to the set question
• Adequate and generally accurate knowledge and understanding
• Adequate and generally successful analysis
• Adequate and generally successful evaluation
• Adequate and generally well-reasoned judgements and conclusions
The response demonstrates a line of reasoning with some structure. The information presented is in the most part relevant and supported by some evidence.
Level 1
E/U
40%- • A minimal response to the set question
• Minimal application of knowledge and understanding
• Analysis is minimal and/or largely descriptive and may not be relevant
• Evaluation is minimal or brief, and is likely to be largely descriptive
• Judgements and conclusions, if present, are minimal with limited support
•
Information presented is basic and may be ambiguous or unstructured. The information is supported by limited evidence.
Question 1 Unseen Advert Axe for men and women
INSERT PIC of Advert ADD TEACHER FEEDBACK AND REFLECTION HERE
Identify a strength or strengths in your assessment:
- Good analysis
- Good comparison
What are the areas you need to improve?
- Mention more aspects of the image e.g. blow torch and fireworks
- Speak about the sexual chemistry
What do you need to focus on for your next assessment?
- To talk more about chemistry between the people and what kind of message their costume gives off.
Question 2 Big Issue
ADD TEACHER FEEDBACK AND REFLECTION HERE
Identify a strength or strengths in your assessment:
- Used political analysis
What are the areas you need to improve?
- Mention more about the typography of the cover.
- Don’t use ABBA cover as it is the exam boards cover.
- Mention date of the cover.
What do you need to focus on for your next assessment?
- Choose a different cover that is not from the exam board.
- Analyse the typography.
Question 3 Music Videos
ADD TEACHER FEEDBACK HERE
Identify a strength or strengths in your assessment:
- Good analysis of types of camera shots.
- Mentioned societal expectations.
- Spoke about the emotion which was created by the music video.
What are the areas you need to improve?
- Include more analysis of Corinne Bailey Rae herself.
- Speak about the message which Corrine Bailey Rae is presenting to the audience.
- CLAMPS
What do you need to focus on for your next assessment?
- Analyse Corrine Bailey Rae as-well as the other characters.
- Use CLAMPS when analysing the music video.
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