1. In the
Executive Summary, looking at paragraphs 4 and 5 the overview identifies that:
‘today’s aggregate advertising expenditure and net circulation figures equate
to about half of their 2007 value.’ Bullet point why you think this is the
case.
-
Expansion of the internet.
2. On page 7,
the market structure is analysed using data provided by the ABC. Who are the
ABC and why is their data collection so important for newspaper owners and
advertisers?
ABC is the American Broadcast Company. Data collection is important to
ABC as it will help them make informed decisions. Without data collection ABC
will make blind decisions which could lead to bad consequences.
3. On pages
17-18, paragraph 2.14 the overview identifies the circulation figures of Sunday
newspapers. Thinking about your set products and audience consumption, why do
you think Sunday newspapers have traditionally sold more copies that their
daily counterparts?
Sunday Newspapers are special editions and have
their own unique fan base.
4. What are
the leading broadsheet, tabloid and mid-market tabloids in terms of
circulation? What are their daily circulation figures?
The leading broadsheet is the Guardian. The Guardians circulation is 148,169. The most popular tabloid is The Sun. Its
circulation is 1,481,876. The most popular mid-market tabloid is The Daily
Mail. The Daily Mail’s circulation is 1,383,932.
5. Think about
The Guardian and the Daily Mail - describe their position in the marketplace.
The
Guardian is the leading broadsheet and The Daily Mail is the most popular Mid –
market tabloid. The Daily Mail is a balance between entertainment and
informational. The Guardian is informational rather than entertaining. The Daily Mail focuses more on human interest stories whereas the Guardian focuses more on political stories such as Brexit.
6.
The Guardian
is ‘owned by the Scott Trust, a private company whose core purpose is ‘to
ensure the financial and editorial independence of The Guardian.’ How can
this be linked with the news values of the newspaper? Summarise the following
links: https://www.theguardian.com/global/blog/2015/sep/22/living-our-values-facts-guardian This
article summarises the ideas that the guardian follows and says that it does
do. It uses statistics to back it up.
7.
In terms of
digital distribution, what do you think has been more important to the brand
identity of national newspapers, the online website or App mobile platforms?
Why/How?
I believe that the App mobile platforms have been more important to the Brand identity of national newspapers as that's where most of their revenue comes from and is where most people read their articles.
I believe that the App mobile platforms have been more important to the Brand identity of national newspapers as that's where most of their revenue comes from and is where most people read their articles.
8.
A lack of
‘trust’ in newspapers is identified. Why do you think this is? https://www.pressgazette.co.uk/survey-finds-that-uk-written-press-is-by-some-way-the-least-trusted-in-europe/
Newspapers often mislead audiences to make the stories seem more interesting , so that they get more views and purchases of print newspapers. Writers opinions also contaminate stories. This may alter the truth of the story. This has led to people not trusting newspapers and their writers.
Newspapers often mislead audiences to make the stories seem more interesting , so that they get more views and purchases of print newspapers. Writers opinions also contaminate stories. This may alter the truth of the story. This has led to people not trusting newspapers and their writers.
9.
Who is the offline and online regulator of the
newspaper industry and how effective do you think they are in ‘policing’ the
industry? (this was one of your assessment questions!)
Newspaper editors must now follow the Editor's code of practice. The Independent Press standards Organisation for most of the Uk's magazines and newspapers. If a newspaper sets out of line then they step in and deal with the situation. They try to keep a high level of fair journalism and to maintain freedom of speech.
Newspaper editors must now follow the Editor's code of practice. The Independent Press standards Organisation for most of the Uk's magazines and newspapers. If a newspaper sets out of line then they step in and deal with the situation. They try to keep a high level of fair journalism and to maintain freedom of speech.
10. Look at the
following timeline. What’s happened to advertising revenues, why are they
important? What other ways have the newspapers industries found to survive?
Give examples.
Ad revenue has grown for the first time in seven years for print newspapers. Display ads in print newspapers saw revenue growth of 1% year after year in the first quarter of 2018. Tabloid newspapers print display advertising grew 3% year on year.
Ad revenue has grown for the first time in seven years for print newspapers. Display ads in print newspapers saw revenue growth of 1% year after year in the first quarter of 2018. Tabloid newspapers print display advertising grew 3% year on year.
11. On page 45, how
are platforms like Buzz feed, Vice Media and The Huffington Post (The Huff
Post) seen as a challenge to traditional newspaper industry online platforms?
Buzz feed, Vice Media and The Huffington post only put their articles online and appeal to younger audiences. This means that in future generations when the old generation is not around anymore everyone will still be reading the online sites rather than reading the older newspapers.
Buzz feed, Vice Media and The Huffington post only put their articles online and appeal to younger audiences. This means that in future generations when the old generation is not around anymore everyone will still be reading the online sites rather than reading the older newspapers.
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