Friday 23 November 2018
Newspaper Industry Questions
1. In the
Executive Summary, looking at paragraphs 4 and 5 the overview identifies that:
‘today’s aggregate advertising expenditure and net circulation figures equate
to about half of their 2007 value.’ Bullet point why you think this is the
case.
-
Expansion of the internet.
2. On page 7,
the market structure is analysed using data provided by the ABC. Who are the
ABC and why is their data collection so important for newspaper owners and
advertisers?
ABC is the American Broadcast Company. Data collection is important to
ABC as it will help them make informed decisions. Without data collection ABC
will make blind decisions which could lead to bad consequences.
3. On pages
17-18, paragraph 2.14 the overview identifies the circulation figures of Sunday
newspapers. Thinking about your set products and audience consumption, why do
you think Sunday newspapers have traditionally sold more copies that their
daily counterparts?
Sunday Newspapers are special editions and have
their own unique fan base.
4. What are
the leading broadsheet, tabloid and mid-market tabloids in terms of
circulation? What are their daily circulation figures?
The leading broadsheet is the Guardian. The Guardians circulation is 148,169. The most popular tabloid is The Sun. Its
circulation is 1,481,876. The most popular mid-market tabloid is The Daily
Mail. The Daily Mail’s circulation is 1,383,932.
5. Think about
The Guardian and the Daily Mail - describe their position in the marketplace.
The
Guardian is the leading broadsheet and The Daily Mail is the most popular Mid –
market tabloid. The Daily Mail is a balance between entertainment and
informational. The Guardian is informational rather than entertaining. The Daily Mail focuses more on human interest stories whereas the Guardian focuses more on political stories such as Brexit.
6.
The Guardian
is ‘owned by the Scott Trust, a private company whose core purpose is ‘to
ensure the financial and editorial independence of The Guardian.’ How can
this be linked with the news values of the newspaper? Summarise the following
links: https://www.theguardian.com/global/blog/2015/sep/22/living-our-values-facts-guardian This
article summarises the ideas that the guardian follows and says that it does
do. It uses statistics to back it up.
7.
In terms of
digital distribution, what do you think has been more important to the brand
identity of national newspapers, the online website or App mobile platforms?
Why/How?
I believe that the App mobile platforms have been more important to the Brand identity of national newspapers as that's where most of their revenue comes from and is where most people read their articles.
I believe that the App mobile platforms have been more important to the Brand identity of national newspapers as that's where most of their revenue comes from and is where most people read their articles.
8.
A lack of
‘trust’ in newspapers is identified. Why do you think this is? https://www.pressgazette.co.uk/survey-finds-that-uk-written-press-is-by-some-way-the-least-trusted-in-europe/
Newspapers often mislead audiences to make the stories seem more interesting , so that they get more views and purchases of print newspapers. Writers opinions also contaminate stories. This may alter the truth of the story. This has led to people not trusting newspapers and their writers.
Newspapers often mislead audiences to make the stories seem more interesting , so that they get more views and purchases of print newspapers. Writers opinions also contaminate stories. This may alter the truth of the story. This has led to people not trusting newspapers and their writers.
9.
Who is the offline and online regulator of the
newspaper industry and how effective do you think they are in ‘policing’ the
industry? (this was one of your assessment questions!)
Newspaper editors must now follow the Editor's code of practice. The Independent Press standards Organisation for most of the Uk's magazines and newspapers. If a newspaper sets out of line then they step in and deal with the situation. They try to keep a high level of fair journalism and to maintain freedom of speech.
Newspaper editors must now follow the Editor's code of practice. The Independent Press standards Organisation for most of the Uk's magazines and newspapers. If a newspaper sets out of line then they step in and deal with the situation. They try to keep a high level of fair journalism and to maintain freedom of speech.
10. Look at the
following timeline. What’s happened to advertising revenues, why are they
important? What other ways have the newspapers industries found to survive?
Give examples.
Ad revenue has grown for the first time in seven years for print newspapers. Display ads in print newspapers saw revenue growth of 1% year after year in the first quarter of 2018. Tabloid newspapers print display advertising grew 3% year on year.
Ad revenue has grown for the first time in seven years for print newspapers. Display ads in print newspapers saw revenue growth of 1% year after year in the first quarter of 2018. Tabloid newspapers print display advertising grew 3% year on year.
11. On page 45, how
are platforms like Buzz feed, Vice Media and The Huffington Post (The Huff
Post) seen as a challenge to traditional newspaper industry online platforms?
Buzz feed, Vice Media and The Huffington post only put their articles online and appeal to younger audiences. This means that in future generations when the old generation is not around anymore everyone will still be reading the online sites rather than reading the older newspapers.
Buzz feed, Vice Media and The Huffington post only put their articles online and appeal to younger audiences. This means that in future generations when the old generation is not around anymore everyone will still be reading the online sites rather than reading the older newspapers.
Thursday 22 November 2018
Online News
Online News
Top Five Stories on The Daily Mail and The Guardian
Daily Mail
- PM agrees pact with EU that says Britain will be able to strike trade deals around the world.
- Nurse is stabbed.
- 15 year old daughter advertised her secret party and her house got wrecked.
- Mother and son went missing trying to find her car at a reservoir,
- Key less car can be stolen in 23 seconds.
The Guardian
- PM agrees pact with EU that says Britain will be able to strike trade deals around the world.
- Illness costs UK £94bn a year, OCED report says.
- Police missed chances to prevent Manchester arena attack.
- Man killed on remote Indian island tried to 'declare Jesus' to tribe.
- US-Israeli man jailed for 10 years over bomb hoax calls.
The Daily Mail both had the same headline.
- PM agrees pact with EU that says Britain will be able to strike trade deals around the world.
The Daily Mail comments:
- 'Yeah its called World Trade organisation.'
- 'Fake news.'
The Guardian Comments
- 'Weakness is her strength.'
- 'What else have we conceded then?'
Both of the newspapers comments are both negative towards Brexit as recently Brexit has been having issues and the Prime Minister is under fire as she wanted to go through with a weak deal. This has sparked controvery and hatred from left wing and right wing people. Everyone is against Brexit at the moment and these comments show this.
500 Word Essay
500 Word Essay
Print sales have declined
for a number of reasons. One being the internet and the influx of technology.
The internet has allowed people to read news articles free of charge and much
more conveniently as they do not have to carry around a large newspaper, the
also do not have to go out to a shop to read a newspaper. As most of the
newspapers apps are free, this makes people believe that print copies are a
waste of money as you can get the same thing on your phone with no charge. This
is the main factor into why the purchases of print newspapers are declining. You also have access to older articles on the
apps which means you can read older news. The apps are also more structured so
a reader can pick the stories they are interested in whereas in a print
newspaper the reader has to flip through the whole newspaper to find certain
stories. Some newspaper apps can also use date to choose certain article for
people to read that the algorithm thinks they will be interested in. This again
is much more convenient than purchasing and reading a print newspaper as a
physical copy cannot personalize the articles that are given to you.
Even though there’s
been a decline in print news circulation, the rise in online technologies and
accessibility has enabled newspapers to expand their audience as most people
now own a mobile phone and or computer. This means that news organisations can
spread their apps to younger audiences as well as older people as everyone now
uses their mobile phones daily for various reasons. The rise of technology has
increased their audience size because of its simple accessibility. The rise in
technology has also allowed newspapers to make more money as they can use
advertisements as a source of revenue. As the websites and apps have the most
traffic compared to print it means that most of their money comes from ads on
their sites and apps. This is hugely beneficial to news organisations as it
allows them to make a lot more revenue compared to their print sales.
Citizen journalism, participatory media, relationships
with audiences have changed as it is now more interactive than ever. Readers
can comment on articles and have debates with other readers about the article
and can voice their opinion. There also citizen journalists who write articles
by themselves and do not work for a news organisation. There has been a huge
rise in the number of citizen journalist and it is ever growing. Relationships between writers and audiences
are also much closer than ever before. Writers take into account audiences opinions and
reactions to better improve their journalism and cater to their audience.
The Daily Mail
statistics shows that there has been a 55% percent drop in print sales since
1960. Whereas online views of newspapers have risen by 55% percent. This shows
how online newspapers are growing rapidly whereas print newspapers are
declining year after year.
Monday 19 November 2018
Industry Theorists
Industry Theorists
Curran and Seaton - The idea that the media is controlled by a small number of companies primarily driven by money and power. They also say that as there are so little companies controlling the medias, this limits creativity and quality.
Livingstone and Lunt - The idea that there is an underlying struggle in recent UK regulation policy between the need to further the interests of citizens.
David Hesmonhalgh - The idea that cultural industry companies try to minimize risk and maximize audiences through vertical and horizontal integration and by formatting their cultural products.
David Hesmonhalgh - The idea that cultural industry companies try to minimize risk and maximize audiences through vertical and horizontal integration and by formatting their cultural products.
Wednesday 14 November 2018
Two Article - Comparison
Two Article - Comparison
The Daily Telegraphs main image is the Royal family as it is Prince Charles 70th birthday whereas the Independents main image is Theresa May as there is an important event about Brexit occurring today. The independent has the Royal Family nowhere to be seen, whereas the Telegraph has it as its focus point. This is because the telegraph are royalists and right wing whereas the Independent are left wing and have no interest in the royal family.
Tuesday 13 November 2018
Advantages and Disadvantages of Online Newspapers
Advantages and Disadvantages of Online Newspapers
Advantages
- Free
- Easier to access
- Easier to navigate
- Easier to carry around (portable)
- More interactive
- Easier to share
- Saves trees
- Free newspapers gather a younger audience
- Simple layout/format
- more revenue from ads
- Lack of waste
- Live updates
- Your own personal account to choose certain topics
- Comment on news stories
Disadvantages
- Lack of Data/ internet
- Bad for environment
- No pop ups
- More detail
- People like a physical copy
- Better for your eyesight
Friday 9 November 2018
Wednesday 7 November 2018
Stuart Hall
Stuart Hall
Stuart Hall said texts go through stages of encoding and decoding. If the audience agrees with a piece of media and reads it in the way the creator of the media product intended then this is called dominant reading. If the audience partly accepts the preferred reading but modifies it in a way which reflects their own position. Op positional reading is when the audience reads a piece of media the opposite way the creator intended.
DR CAGES
DR CAGES
D - Disability R - Regionality
C - Class
A - Age
G - Gender
E - Ethnicity
S - Sexuality
Tuesday 6 November 2018
Newspapers - Language
Newspapers - Language
Broadsheets vs Tabloids
Broadsheets
- More detailed
- 25% images 75% text
- Plainer Layout
- More formal
- Simple font
- More trustworthy
Tabloids
- Less detailed
- More images
- Larger font
- More colorful
- Pun titles
- One main headline
- Gossip
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